It does not matter what is said – the hearts of those affected will lean towards the user's opinion. Awe is extremely useful in mass communication. Victims will remember how they felt, though, and this will affect their reactions should they ever encounter the vampire again. Danger breaks the spell of fascination, as does leaving the area. It is an immediate and intense attraction, but temporal and not so overpowering that those afflicted lose their sense of self-preservation. Once the vampire employs this power, those who are near him or her either want to be closer to him or her or shudder in fear. Higher levels do, however, occasionally open additional options in dialogue. It has no individual powers, just one effect which grows in strength. Interestingly enough, in Vampire: The Masquerade - Bloodlines, Presence is a progressive Discipline like Celerity or Potence. Sources are described below in the order they were printed. Included below are the official powers described in supplements for Vampire: The Masquerade and Dark Ages: Vampire. Though Presence can be resisted through force of will and by ignoring the user, most do not realize when it is being used upon them. Many Presence powers can be used upon large groups of people at once and transcend virtually all boundaries of gender, race, religion, class, and supernatural status. This discipline is fairly common among vampires, especially within the Camarilla, both because of its versatility and because of its subtlety.

Regular users of Presence find themselves attracting beneficial attention easily, sometimes activating the discipline without conscious efforts. Either be fascinating, seducing, or intimidating those in close vicinity.

Presence softened God's curse upon Cainites in that it makes the vampire become the center of attention.

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